I bumped into this article and found it very interesting that a flash shopping cart outperformed a HTML-based shopping cart by 50%. This article is an older article but the same principles would apply if not, even more. Since 2005, people have jumped on the broadband wagon so loading times are not an issue.
“When it launched its new site, T.J. Maxx tested an HTML version of its shopping cart against a single-screen checkout process built with Flash. The Flash cart converted shoppers to a sale 50% more often than the HTML version. Companies considering a similar move should first eliminate known flaws from their current carts.” - Harley Manning
This is good news for flashers that want to integrate shopping carts in flash or as a standalone module. SEO is not an issue either as you don’t want search engines to index your shopping cart anyway. The biggest factor in the conversion rates is the single-screen checkout feature.
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January 10th, 2008 at 3:20 pm
This is extremely interesting. I wonder if a single screen checkout designed in ajax would be as effective?
January 18th, 2008 at 10:01 pm
Im sure it would be effective, but no matter what technology is being used, it is pretty interesting that a flash based module outperformed a static module in this case.
I’m sure that alot has to do with the actual design of the navigation.
February 8th, 2008 at 11:24 am
Nice site keep it up!
February 13th, 2008 at 7:20 am
Gracias Gype…
March 28th, 2008 at 3:04 pm
Just shows how much flash is gaining up on HTML in some areas
March 28th, 2008 at 3:06 pm
I guess like the article mentioned since people don’t require shopping carts to be indexed a lot would prefer flash over the html versions.