I bumped into this article and found it very interesting that a flash shopping cart outperformed a HTML-based shopping cart by 50%. This article is an older article but the same principles would apply if not, even more. Since 2005, people have jumped on the broadband wagon so loading times are not an issue.
“When it launched its new site, T.J. Maxx tested an HTML version of its shopping cart against a single-screen checkout process built with Flash. The Flash cart converted shoppers to a sale 50% more often than the HTML version. Companies considering a similar move should first eliminate known flaws from their current carts.” - Harley Manning
This is good news for flashers that want to integrate shopping carts in flash or as a standalone module. SEO is not an issue either as you don’t want search engines to index your shopping cart anyway. The biggest factor in the conversion rates is the single-screen checkout feature.
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